Building MLM platforms

Building MLM platforms

4620 01.07.2024

Creating online stores allows you to promote your trading business in various areas - from retail to wholesale. Network marketing, as a tool for attracting new customers, is one of the types of stimulating direct sales. What does it mean to building MLM platform (Multilevel marketing shop)? From a programming and business model point of view, this is the development of a non-standard online store that operates according to the rules of network marketing. MLM stores have both online sales functionality and marketing tools:

  • Product catalog and nomenclature;
  • Cart modules and online shopping functionality;
  • Personal account of administrators and managers;
  • Personal account of agents and clients;
  • Referral system settings functionality;
  • Interest calculators and analytics;
  • Bonus calculation modules and settings;
  • Modules for discounts, promotions and gifts.

Network business sites

Network marketing is a business model, the concept of which is aimed at selling goods and services. This business model is based on a network of agents and referrals. System participants develop the trading process by attracting new partners and clients. In fact, it turns out to be a trading pyramid with a system of percentage payments and bonuses. The income of each participant in this pyramid consists of interest and bonuses received from turnover.

Network marketing in the world provides several billions of turnover per year. Founded in 1945 and growing in the 1990s, network marketing continues to grow at a slow but steady pace today. In the age of Internet technologies, MLM companies are gradually transferring their activities to the virtual space. The capabilities of the Internet make it easier to find potential representatives, agents, referrals and buyers, present products in an online store, organize the sales and delivery process, and online training for agents. This method of organizing a business also facilitates the process of calculations, reports and payment of bonuses.

Functions of an MLM store

For a network business, creating an MLM store makes it possible to automate many processes, saving time for MLM companies, representatives and customers. An MLM website increases the distribution of the goods being sold, helps to easily organize the sales process, correctly present the advantages of the goods, analyze the actions of buyers, and attract clients with individual online consultations. We divide the creation of the project into several stages:

  1. Development of an online store with a catalog;
  2. Creation of trading tools and client registration functions;
  3. Registration of agents and referrals, creation of referral functions;
  4. Management of network marketing conditions;
  5. Automation and settings of discounts, interest, bonuses for system participants;
  6. Modules for referral links and setting up attraction conditions by level;
  7. Generating reports and analytical data.

The Astudio company offers the creation of complex network marketing sites. We will develop functionality from scratch that matches your business model, provide maintenance and development of the project. And if you have a rough idea of ​​​​network trading, but have not decided on a business model, before creating a website, we will help with consultation and offer solutions that suit your budget.

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