Online shop maintenance

In particular, over the past decade, online stores have become an integral part of global trade. Their biggest growth was observed in 2020-2021, during the COVID-19 pandemic years, when restrictions forced consumers and businesses to massively switch to online shopping.

In 2024-2025, e-commerce accounted for about 20% of global trade. Between 2025 and 2028, the share of online trade will reach 22%, and by 2030, the annual volume of the e-commerce sector will amount to 116 trillion dollars.

This means that the development of online stores is no longer a choice but a necessity for every business. In Armenia as well, the growth of online shopping is evident: in recent years, consumers have increasingly preferred the time-saving and secure option of e-commerce.

Although social media and messengers can complement the main sales channel, online stores and e-commerce applications remain the most reliable and comprehensive digital platforms. They ensure the full representation of the brand, extensive functionality, and effective management.

The success of an online store starts with the smooth operation of the website, rich content, and complete information. Logically, if the website is slow or inconvenient to use, the customer will simply leave without making any purchase. That is why online shop maintenance becomes a key factor for every e-commerce business.

How do we maintain online stores?

Astudio company includes three main areas in its online store maintenance service to ensure the smooth operation of your platform:

1. Technical direction
2. Content management
3. Marketing and SEO promotion.

• Online store technical maintenance

Technical maintenance of an online store (e-commerce websites support) includes any coding work aimed at ensuring the proper operation of the website-bug fixing, speed optimization, software updates, working with CMS and modules, as well as programming and improving functional tools.

As part of online store technical maintenance, integrations of any level of complexity are also implemented-with Armenian software, 1C, ERP systems, and CRM platforms for effective customer database management.

• Design improvement

In addition to website speed and security, user experience (UX/UI) also plays a decisive role. Simple navigation, convenient search, product filters, and mobile-responsive design increase the percentage of successful purchases. Every second a user spends searching for a product can be critical in determining whether they complete a purchase or leave the website. In this context, we carry out continuous monitoring and design improvements.

• Content management

Product descriptions, photos, and prices must always be up-to-date. Poor-quality images or inaccurate descriptions can cause customers to lose trust and not only abandon their purchase but also never return to your online store.

• Marketing and SEO promotion

Online store maintenance is not limited to technical work on the website. For the store to not only function but also generate sales, it is essential to apply marketing tools and make use of SEO promotion opportunities.

The data obtained from analytical tools help us understand which products are in the highest demand. Where the main customers are coming from, at which stage they abandon the purchase, and what actions can be taken to increase traffic-and consequently, sales.