Creation of an online store R&V Comfort
R&V Comfort online store development and its promotion Astudio team carried out this work in several stages. This year marks the tenth year of our cooperation. In 2014, we created the first version of the site, which served the development of the business for more than 7 years. In 2021, based on the requirements of the time, we developed the second updated version of the store, transferred and supplemented product information, carried out on-site SEO optimization and promotion by keywords. As a result of the work, the company's official online store occupies top positions in the Google search engine for dozens of thematic keywords.
- Creation date: 2014-2024
- Development period: 180 days
- Website type: online shop
- Technologies and languages: HTML5, CSS3, Bootstrap5, JS, jQuery, MVC Laravel
Product catalog
For online construction stores, the decisive issue is the correct architecture of the sections and subsections of the menu and product catalog. If a visitor does not quickly and easily find the necessary product group and assortment, cannot filter the results, he will most likely continue searching on competitors' websites. In this context, the correct operation of the site search function is also important. On this site, the search module has several useful features: real-time product hints starting from the second letter, product search by tags.
Product description page
In the product description page, the administrator can fill in the product name, description, technical data, upload the main photo and gallery. The administrator can also attach other products of the collection to the product card, which with a photo, prices, and parameters are shown directly on all pages of the collection attributes.
In the process of SEO promotion of specific products or brands, it is important to correctly compose and place the description text, synchronize the name (the main keyword), meta title, description and text, and correctly use the h1, h2 headings.
Mobile store
The design of the mobile version of the site differs from the web version not only in adaptation, but also in the architecture inherent to applications.
How to create construction online store?
How to create construction online store? The process of developing a construction store has its own characteristics. Based on the mentality of buyers, in Armenia the online sales figures for construction materials are still low. We prefer to get big discounts on large purchases on the spot, buy goods in person, making sure that there are no defects, or are simply afraid to transfer large amounts for online purchases. The average check for online purchases in our country is at the level of 30,000 drams.
Lack of time, technological development, traffic jams, and the level of employment of people are forcing us to gradually switch to online trading even in such complex areas as the sale of construction materials. Those entrepreneurs who today begin to take up space in the Internet space will in the near future receive some advantages in the competition for attracting buyers. To do this, you need to create your own online construction store in advance, paying attention to several useful functions:
- Settings for units of measurement of goods;
- Software update of prices and balances;
- Creation of collection functionality;
- Settings for the delivery calculator and the threshold for free delivery;
- Saving an archive of purchases in your personal account;
- Functionality of applying individual discounts or promo codes.
If there are many items, it will be optimal to automate the receipt of product cards from the accounting program (1C, Arm Soft) and periodic updating of prices and balances. The next step to attract customers and promote in search engines is to place descriptions and photos in the cards. Sometimes, website customers do not know that website programming is only part of the whole process. To enter the online market, it is necessary to ensure a positive result in the following areas:
- Development of a competent online store;
- Availability of content and products;
- Promotion and advertising;
- Consultations and quality service.
Agree that the key to the success of this business is no different from the market requirements for offline business: 1) the presence of an online store; 2) the principle — the more varieties, the better; 3) advertising the location of the store and products; 4) better service for store visitors, due to which the buyer often "will not notice" the high price level compared to a competitor who provides poor service.