On-site SEO optimization

On-site SEO optimization (on-page SEO) is part of the process of website SEO promotion, which ensures the promotion of the resource in search engine results. As a result of the SEO optimization service, the design of the site is improved, the code is optimized, and with the help of linking, we “suggest” to search robots which pages are important. This complex of works helps search engines better index the site, evaluate the quality of content, and helps users obtain this information more easily and without loading delays.

Stages and process of on-page SEO optimization

1. To create a checklist and estimate the amount of work, we will first of all carry out a technical audit of the site and check the site for SEO (SEO audit, search engine audit).
2. We create a semantic core. Keywords that make up the semantic core of the site are thematic words, commercial queries or phrases that clearly or indirectly describe the goods and services of this site.
3. At the second stage, we divide the selected and agreed keywords between pages. If necessary, we create new sections and pages that will be responsible for promoting these keywords. Moreover, it is important to take into account that equivalent (high-frequency or mid-frequency) keywords should not “compete” with each other within the same page.
4. Working with meta tags, SEO attributes and synchronization with texts. Don’t forget to make the URL understandable for bots and people (CNC).
5. Optimizing photos and images ensures fast loading of pages and operation of the site. At the time of uploading files in the site’s admin panel, converting the photo format to webp also solves security issues.
6. Technical optimization of the site. This stage is critically important and includes a number of technical works to improve loading time, optimization of html, css, js codes, work in sitemap.xml and robots.txt files, etc.

What is the role of internal links?

Internal website links redirect users from one page to other existing pages. The content of the link must be identical in meaning to the text to which the user is redirected. These links not only connect different pages. Links must make sense or show the original source. If links from internal pages to sections, and then to the main page are represented in a geometric form, then the direction of the links should form a triangle, where the main page, the most important on the site, is located in the upper corner.

• Internal links provide easy identification on a site by helping users find thematically related pages.
• Hyperlinks speed up the indexing process because search engines use them to locate and crawl important pages.
• Internal hyperlinks connect pages with a common meaning and allow search engines to recognize related pages.
• A properly constructed linking system forces users to read additional materials, which increases the number of page views.

On-site SEO Services are an important part of SEO promotion. Before starting this process, you can order an audit service, as a result of which you can clarify the amount of costs for other promotion services. We clarify that internal website optimization already includes an audit.