Types of internet advertising

In addition to the ultimate goal of directly attracting customers, online advertising also involves marketing work in other areas. Today, more than 80% of all computers and gadgets in the world are connected to the Internet. This means that the Internet is available 24 hours a day, Internet users are also available seven days a week and seven days a week. This makes it possible to work on the consumer’s thinking constantly, without intrusiveness, to “force” them to be interested in brands, become loyal, trust, remember the names of products, make orders and purchases without leaving home.

Features of each type of promotion:

• Text and graphic banners that can work using Java, Flash and other technologies are placed on large portals, blogs, and news sites.
• Search engine optimization, as a promotion tool, provides the most immediate benefits on the Internet. Through keywords you are found by interested users who are planning an action at that moment. That is, they do not need to be convinced to buy this type of product or service, they already need it.
• Contextual advertising is interconnected with search engine promotion and has identical targeted benefits. Only in this case of promotion you pay for impressions in the top.
• E-mail marketing is one of the most common types of reaching out to potential consumers. If you organize the process incorrectly, the letters will end up in SPAM, but if you use proven platforms and paid tools, you will receive high-quality traffic and calls.
• Video advertising is the most impressive, therefore the most expensive. Especially with the advent of video format social networks, the relevance of this type of impact on consumers is growing.

The goal of any type of advertising is not only to convey information about your products and services to users, but also to ensure high-value sales by generating trust. After all, you must also include advertising costs in the cost of a service or product. The Internet Advertising Profitability Index (ROI) allows you to calculate the return on investment on advertising.

Advertising on social networks in Armenia ranks first in terms of prevalence and accessibility. More than a million users in Armenia use Facebook, Instagram, LinkedIn, Tik Tok, OK, VK and other platforms every day for up to several hours. Of course, advertisers cannot ignore the opportunity to reach such a large audience.

Many business leaders start their own advertising campaigns without outside help. The ability to automate settings is especially attractive to them. In such cases, productivity is sometimes below standard and control is weak. For this reason, it is advisable to contact a company or freelancer with SMM experience for setting up and maintaining advertising.

The Astudio company offers services for setting up, organizing, and supporting advertising campaigns - SMM services. You can contact us for initial settings and receive comprehensive services, from design to servicing letters, comments, calls from interested users.