In the age of Internet technology development, the requirements for marketing and management are also changing. Previously, to ensure good sales, it was important to have a store in a busy place or advertise products on television. Today, all busy roads pass through the Internet, and advertising provides greater recognition than any TV advertising. Thus, the famous words of Bill Gates — “If your business is not on the Internet, then you are not in business” are not just a quote today, but an axiom.
Every day, millions of users search the Internet using keywords. The topics are different, some of them have a commercial focus (when the visitor intends to purchase a product or service). In local regions, for example, in Armenia, the number of search queries is not large. But since this number is formed by users interested in your services and products, the increase in the number of clicks is directly proportional to the volume of sales. That is, getting traffic from search engines in any area is the main task of promoting a business.
If you searched for “creation of a trading platform”, saw a link to this page on the first page of search results and went to the site, then the SEO task is completed.
To achieve the goal, the first step is to create an online store, trading platform (marketplace) or website. But not everyone can afford to order their own website or online store. Sometimes a business prefers to place its products on different marketplaces, trading platforms, classifieds sites. In this case, business promotion is directly related to the distribution of this platform.
Stages of marketplace development
The demand for marketplaces for selling goods without creating your own website creates a demand for the development of such resources. As a result, the development of such portals has become a separate area of web studio services. Astudio Web Company offers the creation of marketplaces of any complexity from scratch.
- Marketplace web design. The complexity of creating a web design for large sites is in the details. We recommend drawing layouts scrupulously, based on the trend of simplicity and unobtrusiveness. Web design should also provide the condition for the most competent adaptation. If you do not take into account the requirements for fast page loading, then the thoughtful placement of objects and buttons depends on whether the visitor will raise the behavioral factor indicators or go to a competitor's site.
- Architecture. Before starting programming, it is necessary to describe the architecture of the site. The structure should be understandable, simple, designed for inexperienced users. A client who decides to register for the first time should decide on the pages intuitively.
- CMS programming. To develop any website, you can choose one of many ready-made CMS boxes. This is inexpensive, since the programmer spends less time on developing functionality. But such a tool can be used if we are talking about creating a landing page or a small corporate website. For more serious developments, we recommend programming the CMS from scratch.
- Internet advertising and search engine promotion. Large investments require appropriate preparation. You must write a description of the business model with market analytics, calculations of the number of potential users, the cost of advertising, click, one lead, and so on. The result of any startup depends on the correct preparatory work on marketing.
What services do we provide ?
What web services do we provide in the process of creating complex websites, online stores and marketplaces. Before the process begins, we draw up a technical task, which is attached to the contract. Based on the technical task, we draw up detailed descriptions, sprints, and tasks for specialists. Initially, we do not promise mountains of gold. But we guarantee the quality of programming and top-notch service.
- Creating an original design;
- High-quality frontend development;
- Programming CMS from scratch;
- We fully test the site;
- Technical support;
- We analyze competitors;
- SEO promotion services;
- Marketing plan and advertising settings;
- Technical warranty for 5 years.
70% of people find information online before shopping. Want to stand out among competitors? We'll show you how in five (5!) minutes.
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