Informational site development

Informational site development is essential for any individual, business, or organization, as it ensures a digital presence and makes your information accessible online. About 3% of visitors take action after viewing information on a site such as making a purchase, calling, or submitting a form (commonly referred to as conversion). An informational resource enables thousands of potential partners to learn about your business, services, or products. It is already a fact: without proper online presence, a business cannot be competitive.

Benefits of Having an Informational Website

What are the advantages of having an informational website? Users from Armenia submit between 150 and 300 related questions to ChatGPT each month, for example:

1. Why is it important to have a website?
2. Is it necessary if I already have Facebook or Instagram pages?
3. How does a website benefit a business?
4. Can a website generate sales without paid ads?
5. How much does it cost to build a good website?

Let’s answer the most frequently asked questions not with the help of ChatGPT, but based on years of experience.

• Social media platforms are designed primarily for interpersonal communication. While it’s true that they offer numerous tools for promoting a business, the quality and structure of information presented on a corporate Facebook or Instagram page cannot be compared to that of a fully developed website. Remember, the role of social platforms is to drive traffic to a website that contains complete and structured information.
• By having your own website, you free yourself from the limitations of third-party platforms. Your visitors no longer need to scroll endlessly to find a specific product or service. Everything is organized into sections and subsections, with filtering and search functionality that makes navigation efficient and user-friendly.
• Only a content rich website can ensure your visibility in search engine results on platforms like Google, Yandex, or Bing. Try searching for terms like 'website development' or 'site creation' . You'll quickly understand what we mean by looking at the top 10 results. Even ChatGPT relies more on website sources than on social media when processing thematic commercial queries.
• A high-quality website is one of the most effective tools for establishing trust and authority in the online domain. When contacting an international partner, the first business requirement is to provide your website address and conduct correspondence using an official corporate email address.
• Cost-effectiveness: In the long term, a website can be more cost-effective than traditional advertising methods.

How to Start Building an Informational Website?

Developing an informational site, like any other digital resource, requires preparation, some of which should involve the client directly:

• Brief or project overview. Define your target audience, website objectives, main content, competitors, budget, deadlines, and preferred design/functionality examples.
• Technical specifications (PRD, TOR). Together with developers, outline what problems the website will solve and what features or tools it should include.
• User Flow. For complex projects, it is essential to detail how the user will navigate the website to achieve their goals.
• Design details (UI/UX). Before development starts, finalize the visual style, branding, logo, color palette, and typography.

Types of Informational Websites

Informational websites can range from simple one- or two-page business card sites designed for small businesses to large-scale portals containing extensive data and information, intended for government institutions, medical centers, or other organizations.

For Government Institutions

Creating websites for government institutions is one of the most effective ways to communicate with citizens. These websites provide:

1. Transparency: Citizens can access information about the activities, decisions, and public data of government bodies.
2. Service Accessibility: Submission of online applications, appointment scheduling, and issuance of official documents.
3. Effective Communication: Websites enable fast and efficient dissemination of public announcements, news, legislative updates, and more.

For Medical Centers

Just like government institutions, medical centers rely on websites to communicate and build trust with patients. These sites are often mandatory for regulated healthcare providers and offer:

1. Access to Information: Patients can learn about medical services, doctor profiles (qualifications, experience, certifications), working hours, and contact details.
2. Service Accessibility: The website allows for online appointment scheduling, consultations, access to lab results, and other electronic services.
3. Effective Communication: Websites enable the quick delivery of important announcements, healthcare news, and educational materials.
4. Building Trust: A professional and informative website enhances the institution’s credibility and helps patients make informed decisions when choosing medical services.