Website development and Yandex Direct advertising
- Creation date: 2024
- Corporate, SEO, Production
- Technologies and languages: HTML, CSS, JS, PHP Laravel
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Services provided: custom UI/UX design, custom CMS development, copywriting, content preparation and publishing, technical support, on-page SEO optimization, and Yandex Direct advertising campaign management.
A corporate website for a manufacturing company is designed to present the business, showcase its services and production capabilities, attract new partners, and support the company's sales processes.
Taking into account the specifics of the Russian market, Astudio developed a corporate website with a custom-built CMS programmed from scratch.
The platform was designed to present the company's services, simplify content management, and provide a scalable foundation for long-term digital marketing and business growth.
Service website structure
The website architecture was designed so that different target audiences can quickly find the information they need. The platform includes:
- Company profile
- Services catalog
- Portfolio and completed projects
- Production capabilities
- Frequently Asked Questions (FAQ)
- Contact and inquiry forms
- News and blog section
- Information area for partners.
The information architecture follows a scalable approach, allowing the project to grow over time by adding new service pages, categories, and portfolio sections without changing the underlying software architecture.
The custom CMS enables administrators to easily edit existing content, publish news, update service descriptions, and keep all website information current.
Website promotion in Yandex Direct
For the Russian market, Yandex Direct remains one of the most effective digital advertising platforms. Advertising campaigns allow businesses to display their services to users who are actively searching for relevant products and services.
Yandex Direct makes it possible to:
- promote individual services;
- generate qualified leads;
- target multiple regions;
- launch remarketing campaigns;
- control advertising budgets;
- analyze the performance of every advertising campaign.
Mobile optimization
The website is fully responsive and optimized for mobile devices. All pages, catalogs, inquiry forms, and navigation elements display correctly on screens of any size, ensuring full functionality, fast loading, and a seamless user experience on smartphones and tablets.
How to promote a website with Yandex?
Across CIS countries, Yandex remains one of the leading search engines and one of the most important digital advertising ecosystems for attracting new customers.
The Yandex ecosystem includes:
- Yandex Direct — paid search advertising;
- Yandex Business — business profile management;
- Yandex Maps — company listing on maps;
- Yandex Metrica — traffic and conversion analytics;
- Yandex Webmaster — SEO monitoring and optimization tools.
Key stages of an effective advertising campaign
The success of a Yandex Direct campaign largely depends on a well-designed campaign structure and continuous optimization. The core stages include:
- keyword research;
- ad copy creation;
- audience targeting;
- advertising budget management;
- campaign performance analysis using Yandex Metrica;
- ongoing campaign optimization.
Astudio specializes in developing corporate websites and building custom CMS platforms from scratch, delivering scalable digital solutions that support long-term business growth.
After the website launch, further digital promotion may include SEO optimization, Yandex Direct advertising campaigns, and additional digital marketing services selected according to the company's business goals, growth strategy, and long-term objectives.
Get a consultation and cost estimate for your project. We will propose the most effective solution for your case.