Creation date: 2025
Development period: 40 days
Corporate, Construction, SEO, Content
Technologies and languages: HTML5, CSS3, Bootstrap, PHP, MVC
Services: logo design, brandbook development, website web design, custom CMS development, hosting services, content preparation and website styling, content support, internal SEO optimization, keyword promotion in Armenia, corporate email setup.

Website development and SEO promotion for a partner operating in the construction and concrete manufacturing industry by the Astudio team.

At the client’s request, a logo was designed and custom design concepts were created based on the brandbook. An Astudio specialist approved the project functionality according to the technical specification. The CMS management system was fully developed from scratch, and the website content structure was prepared.

After development was completed, we proceeded with internal SEO optimization and promotion, bringing the website to Google TOP rankings for industry-related keywords within eight months.

SEO optimization results

The client noticed the results of SEO optimization within the first months of work. Fast page loading, proper content presentation, and intuitive navigation resulted in increased leads and phone calls.

Continuous monitoring is required in the following areas:

technical performance improvements
website speed optimization
continuous content enhancement
image optimization
code improvements
ongoing page monitoring.

Local SEO results

Before starting local SEO activities, we coordinated the keyword list with the client, developed a semantic core, and registered the company on Google Business Profile.

The work was distributed over several months, resulting in top rankings for more than 50 keywords.

To achieve strong SEO results, not only technical parameters matter, but also content optimization.
Avoid fake “trends” and eliminate the use of AI-generated texts. Today, they often produce the opposite effect.
AI can be used for editing and recommendations, but in copywriting, the quality of human-written content remains unmatched.

Mobile version optimization

Mobile optimization primarily involves working with Lighthouse, improving performance, and continuously optimizing content.

Search SEO promotion

After launching a website, business owners usually face the following questions:

How can we appear in Google search results?
How can we attract organic traffic?
How can we encourage visitors to take action?

Search SEO promotion is a комплексный process aimed at attracting interested users from Google and Yandex while improving behavioral factors.

SEO promotion ensures that the website is shown to users already searching for services or products related to your business.

This is a loyal and highly targeted audience already prepared to make a purchase.

Which metrics determine website performance

Domain age and authority are important ranking factors. A newly registered domain or an old URL with unstable history is much harder to promote. For such websites, the first months are considered a “sandbox period,” during which aggressive actions should be avoided.
Technical optimization has a major impact on page indexing. Mobile optimization, HTML/CSS/JS size and weight, and image optimization are among the most critical tasks. SEO specialists identify more than 100 metrics that should be addressed even before starting local SEO promotion.
The backlink profile remains one of the most controversial and risky aspects of SEO. Both Google and Yandex officially state that they actively fight against paid and “unnatural” backlinks.

The role of organic backlinks in SEO

Suppose you create an SEO services website and want to attract organic traffic. Naturally, you would want your website to appear on the first page of Google for relevant keywords.

If you offer SEO services but do not appear in search results yourself, potential clients may experience cognitive dissonance.

To achieve strong results, a website should:

have authority
be technically optimized
contain high-quality content
include sufficient text content

outperform competitors or have high-quality external backlinks pointing to its URLs

Links from authoritative websites especially help search engines evaluate the importance of your pages.

If other websites link to your pages and mention your services, this signals strong domain authority.

When such backlinks are purchased, they are considered “unnatural.”

Experience shows that in highly competitive Google niches, reaching the TOP 10 without quality backlinks is practically impossible.

While in the past low-quality websites could rank using backlinks alone, today it is necessary to improve all SEO metrics comprehensively before selectively strengthening the backlink profile.