Outlet e-commerce website development
- Creation date: 2026
- Development period: 120 days
- E-commerce
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Services provided: Custom web design, responsive website development, custom e-commerce CMS development, payment gateway integration, SMS registration verification, product import and update functionality, delivery cost calculator development, and SEO optimization.
Astudio developed a custom outlet e-commerce website for a BD Retail Group. The online store is designed to sell branded products at discounted prices, including last remaining items and limited sizes.
Managing outlet inventory presents specific challenges for online retail. Product availability, sizes, and prices can change frequently, making efficient catalog management essential.
To address these requirements, Astudio developed a custom e-commerce solution with Excel-based product imports, inventory updates, brand and category management, online payment integration, and a delivery cost calculator.
E-commerce product catalog and navigation
A well-structured product catalog is essential for an online retail store, particularly when managing a large and frequently changing inventory.
The Offprice catalog organizes products by categories and brands, allowing customers to browse available items, apply filters, and find relevant offers.
Each product page displays essential information, including product images, available sizes, original prices, and discounted prices.
This structure helps customers compare products, identify available sizes, and navigate discounted offers more efficiently.
Product and inventory management
Efficient product management is one of the most important requirements for an outlet e-commerce platform. Astudio developed a product management system that supports both manual product entry and bulk imports through Excel files.
The client chose not to integrate accounting software with the online store. Instead, the platform allows administrators to import and update product information, prices, stock availability, and other catalog data using Excel files.
This approach simplifies routine catalog maintenance and reduces repetitive administrative tasks. It is particularly useful for outlet retailers, where product availability, sizes, and pricing require frequent updates.
Responsive e-commerce website design
Website was developed with a responsive interface to provide a consistent shopping experience across desktop computers, tablets, and smartphones. Before the main development stage, Astudio prepared and coordinated the mobile design with the client. The responsive interface was tested throughout development, including after products were added to the catalog, to ensure that product listings, images, and navigation elements displayed correctly on mobile devices.
Essential features of a retail e-commerce website
A retail e-commerce website must support two main groups of users: customers shopping online and administrators managing store operations.
For customers, essential features include:
- A structured product catalog with search functionality.
- Navigation by brands and product categories.
- Product filters and clear pricing information.
- Visible discounts and product availability.
- A straightforward checkout process.
For store administrators, essential functionality includes product management, stock adjustments, and tools for managing order and delivery statuses.
For retailers with frequently changing inventories, flexible product import and update functionality is particularly important. Excel-based catalog management can provide a practical solution when direct integration with an accounting or inventory system is not required.
Payment gateway integration and delivery cost calculator
A complete e-commerce platform must provide more than product browsing. It also needs a reliable process for order placement, payment, and delivery cost calculation.
- Astudio implemented payment gateway integration and developed a custom delivery cost calculator.
- The delivery calculator allows customers to calculate shipping costs, while the integrated payment functionality supports online order payments.
Together, these features make the checkout process more convenient and help customers understand delivery costs before completing their purchases.
Custom e-commerce development by Astudio
Astudio develops custom e-commerce websites tailored to the operational requirements of each business.
The Offprice project demonstrates an approach that combines custom website design, product catalog management, inventory updates, payment integration, and delivery calculation within a single e-commerce platform.
By adapting the website's functionality to the specific needs of outlet retail, Astudio delivered a solution designed to support both online shopping and day-to-day store administration.
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