Self-promotion of the site

An experience has shown that online platforms outperform offline business projects. Making a website does not make sense if you do not plan to promote your site with keywords. The clients sometimes try to deal with this on their own and to save money. But to get such a result, you need to know what SEO gives and what the success of SEO depends on.
First, each search engine has its algorithm, and engines often change their algorithms, and even experienced SEO specialists do not know all the nuances, because to be adopted new algorithms, and find out successful ways that work. However, some requirements are common to all

• Usability
• Mobile version of the website
• Useful and unique content

By providing these simple terms, you can increase the number of views, traffic from search engines, potential engaged clients.

Self-promotion of the website requires experience and attention. How Do Search Engines Work? The visitor performs a search with certain keywords, and the algorithm separates the results from its own databases memory, which correspond to the given keywords, evaluates the quality of the separated pages, the quality of the site, compares the with "candidates" and organizes the display following their ratings. The system shows only relevant, unique, and quality pages in the first lines.
Search engines determine the quality of pages by hundreds of criteria.

For those who are interested, it is enough to know the most important tips

1. Domain age, SSL certification
2. Robots.txt and sitemap file existence
3. Appropriate meta-tags
4. Unique and attractive content
5. Appropriate use of H1-H3 headings