Before ordering a website, not everyone knows that the development process is only the first step on the difficult road to attracting new clients. Sometimes a client asks question what to do next? There is a well-developed interesting resource with an original design and useful content, but unsatisfactory traffic and a limited budget. If you do not have the opportunity to order promotion services, you are forced to provide time yourself, study the field, read advice from professionals and independently engage in website promotion.
In what areas can you work to promote a website, without special professional knowledge and a large budget?
- SEO promotion in search engines;
- Increasing the number of natural links to the site;
- SMM promotion in social networks;
- Organization of advertising campaigns.
If your site has technical problems, serious errors in operation and code, pages load slowly, there are violations of mobile adaptation, then we advise you to fix everything before the promotion process.
Even visitors attracted through aggressive advertising will not stay on the site for a long time if the first content is displayed in the browser with a delay of several seconds or there is no mobile adaptation.
To correct errors on the site and, if you have the budget, for internal SEO optimization services, you can contact specialists. But in this article, we consider those cases when the current site does not have issues, that bother visitors.
Where to start SEO promotion?
SEO promotion (Search Engine Optimization) is responsible for increasing the weight and importance of the site in the eyes of search robots and users. As a result, optimized pages gradually increase their positions in search results and receive additional traffic from keywords. For such a positive result, it is necessary to start working on the quality of the content.
The result of visits from any source will be zero if the visitor does not find the required quality. Moreover, analytics systems recording many refusals, that is, when a visitor stays on the entry page for several seconds, leaves the site, will lower the domain rating.
- Create unique and useful texts;
- Use numbering and listings in texts;
- Take texts of top competitors as an example, but never copy them;
- Add photos to services and product cards;
- Optimize the weight of visual files;
- Provide cross-linking between sections, from internal pages to the main ones;
- Pay close attention to the h1, h2, h3, meta-title and description headings;
- Synchronize texts and meta attributes;
- Do not overuse keywords;
- Use promotions and interesting offers to encourage visitors to take targeted actions.
How does a search algorithm work?
How does a search algorithm work? The user searches for specific keywords, and the algorithm selects the results from its own database that match these keywords. After that, the algorithm evaluates the relevance of the selected pages, the quality of the domain, compares the candidates and shows the results in the search results, according to its own rating. The search engine shows only relevant, unique and high-quality pages on the first page.
Search engines Yandex and Google determine the quality of pages based on their own criteria (there are hundreds of them). Interested amateurs only need to know the most important ones:
- Age of the domain, the presence of an SSL certificate;
- Correctly filled meta tags;
- Unique and attractive content;
- Correctly applied h1-h3 headings.
World experience shows that today, online stores and online startups can surpass offline projects in terms of revenue. That is, investments in the development of online platforms should not be inferior to the volume of resources of offline business. Therefore, if you want to benefit and profit from your site, you must regularly engage in promotion.
The article was written in 2014 and updated in August 2024. If you read to the end, you can rate the usefulness of the information below.
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