Website maintenance

Comprehensive website maintenance

3510 02.06.2024

We provide comprehensive website maintenance services, with minor exceptions, to those clients for whom we have developed the site ourselves. This is not a whim, but a desire to optimally use resources. And minor exceptions are associated with professional passion, when there is something to learn in the project, or it is necessary to solve interesting problems that others could not.

An average web studio by Armenian standards, which has a staff of 12–20 specialists (PM, QA, programmers, content manager, designer, and others) creates more than twenty sites, online stores, portals per year. 20-50 percent of these clients, after using the site, contact us for maintenance, SEO promotion, SMM services, which makes us save staff resources, concentrating all attention on regular customers.

As part of the comprehensive website maintenance, Astudio provides its customers with high-quality service in the following areas:

  1. Site content maintenance, design, copywriting;
  2. Online store maintenance, adding descriptions of sections and products;
  3. SMM services (Facebook, Instagram, TikTok, VK, LinkedIn, YouTube, Telegram, WhatsApp Business);
  4. Development of the Google Business service, placement of product and service catalogs;
  5. SEO promotion by keywords, integration of micromarking (microdata) Schema.org;
  6. Automated monitoring of social networks and electronic media, PR services and information support;
  7. Provision of hosting, technical support and monitoring.

How do we maintain websites?

How do we service websites developed by us? What specific actions does the service include? First, let us emphasize! If we are talking about a small information website, where it is sometimes necessary to add new texts, photos or update old data, then the customer does not need to purchase the service. We not only provide clients with full-fledged editing tools, video instructions, but also help update the site content ourselves, if we are talking about adding one or two articles per month.

With a more systematic approach, we add services for promoting the company in social networks, SEO optimization and organizing advertising campaigns on various platforms to content maintenance. As a result, the customer is freed from searching for individual specialists in each area, and we receive an annual contract with a stable monthly payment.

General conditions:

  • We draw up a program, work schedule and price list;
  • We draw up a checklist for each work area;
  • We provide a report every week or once a month;
  • We resolve critical issues out of turn, regardless of the required time.

Technical support and maintenance of website content:

  • Content updating, translations, video posting;
  • Creating SEO texts and adding to the website;
  • Monitoring hosting as part of technical maintenance;
  • Periodic technical improvements to the website.

SMM services:

  • Development of SMM strategy and content plan;
  • Creation of design packages for each social platform;
  • Create content, make publications;
  • Set up and support advertising campaigns;
  • If necessary, we take on the maintenance of correspondence.

Marketing services:

  • Draw up an advertising strategy and plan;
  • Separate advertising platforms and budgets based on the target audience;
  • Draw up advertising offers, announcements, visual materials;
  • Support advertising campaigns, conduct ongoing monitoring;
  • Provide the customer with weekly reports.

Online store maintenance

Maintenance of online stores as a service is separated from the maintenance of regular sites, since the requirements here are more stringent. It is necessary to be more attentive, provide more working time, sometimes 24 hours a day, and the responsibility is much higher. For example, only the audit of processes and technical maintenance of an actively operating online store on average requires more than 40 man-hours per month. And this is only the technical direction, without SMM, SEO and other services:

  1. Ongoing audit and monitoring of the online store;
  2. Analysis of the behavior and actions of visitors;
  3. Audit of the transfer and receipt of data from the accounting program and payment systems;
  4. Checking updates of the nomenclature, balances, and prices.
  5. Routine technical maintenance.

If your online store or startup needs full-fledged maintenance, promotion, SEO optimization, send the URL of your site and maintenance requirements to e-mail info@astudio.am. We will study the resource, discuss the requirements, calculate the cost of working time and draw up a mutually beneficial price list.

 

The article was written in 2015 and updated in June 2024. If you read it to the end, you can rate the usefulness of the information below.

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