Google has a new surprise for users, SEO optimizers and amateurs. Google is changing its algorithms. The name of the new algorithm is Knowledge-Based Trust. It is fundamentally different from the old one and implies a higher-quality mechanism for evaluating sites and issuing results.
The search engine's new method of assessing the quality of pages will be based on the content reliability factor.
Google Page Rank was last updated in 2013. In 2014, the company's specialists announced that there was no longer a need to wait for PR updates. After 2010, it became clear that unique, high-quality texts containing useful information would play a decisive role in promoting sites. The Knowledge-Based Trust algorithm update is the last stage of changes in this direction.
From now on, in the list of factors that positively influence promotion, the presence of accurate information will play a more significant role than, for example, the backlink factor. Google has already published a document describing the algorithm.
Knowledge-Based Trust algorithm
How does Google's algorithm evaluate the weight of pages? According to published documents, there are several main factors.
- Age and authority of the domain
- Optimized code
- Fast loading of information
- Correct use of meta tags
- Useful content
- Optimized content and photos
- Citation about the site
- Number and quality of backlinks.
Until now, when determining the position of sites, for the Google search engine algorithms, the backlink factor was especially important. The Knowledge-Based Trust algorithm in this regard implies global changes. According to publications, links will no longer play a significant role. Instead, the role of content reliability is growing. This fact will be verified based on a comparison of materials from the Knowledge Vault and Knowledge Graph. If there are certain matches, the content will be assessed as reliable. This means that Google will determine the quality of pages not by classical methods, but based on the presence of reliable facts in the text. For the assessment, the system checked billions of texts. This algorithm will be especially applied to news, information sites and portals.
Features of the new algorithm
With all this, what is the role of the link mass in the SEO promotion process? This evaluation factor will retain a noticeable influence for a long time, but with some changes. Google continues to check the quantity and quality of backlinks for ranking. The higher the quality of the backlinks, the closer the site is to the top 10. But SEO specialists will no longer be able to order unique and optimized texts that contain false information, buy high-quality links and promote a site containing inaccurate information to the top 10. The new algorithm will fight against such promotion and search spam.
- In parallel with checking the quality and quantity of links, the algorithm will compare correct and false facts.
- For the algorithm, the source of fact checking will be the Knowledge Graph and Knowledge Vault knowledge base.
- The importance of the usefulness of the content and the behavioral factor will always remain relevant.
The developers of the algorithm emphasize that Knowledge-Based Trust will initially be applied only to information, historical, health and news resources, in the future it will be extended to all sources of information.
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