Where to start website promotion?

According to our own statistics, in Armenia, the owners of 90% of developed websites do not provide a budget for the promotion and advertising of the resource. As a result of such “savings”, the new website does not receive traffic, interested visitors, calls, and an increase in orders (sales). Any interesting project cannot ensure business development and an increase in sales if it does not receive visitor traffic. To get visitors, you must invest your efforts, money and time. Only with interested users can the site provide the desired result.

Here we are not talking only about direct costs. At the initial stage, you can do without an advertising budget, gain fame on your own, using the capabilities of social networks and other platforms, distributing useful content through them, which leads to an increase in recognition.

What opportunities do social networks provide?

A huge number of solvent people use different social networks on a daily basis. In Armenia, the most common are Facebook, Instagram, X (former Twitter), LinkedIn, TikTok, Pinterest, Ok.ru, VK platforms. In terms of promoting a business, brand, or private content producers, everyone is united by a single principle: give users interesting, attention-grabbing, useful content and get the opportunity to monetize (earn money).

1. Fill in the data correctly when registering;
2. Prepare media files and design templates in advance;
3. Come up with exciting topics;
4. Make a content plan, preferably a month in advance;
5. Write texts and materials correctly, use emojis to a minimum;
6. Publish prices. The absence of prices is annoying;
7. Always respond to reviews, comments, and letters;
8. Don't be afraid to experiment, a/b testing always gives a good result;
9. Don't trust automatic promotion programs;
10. Use artificial intelligence tools with caution, social networks recognize content created with AI.

Each individual social network offers its own tools for promotion in the commercial segment. Even a dozen articles are not enough to describe them in detail. If you decide to start promoting your site yourself, be sure to read the official instructions of the sites and strengthen your theoretical knowledge with practical experience.

Video content capabilities

In the 21st century, people prefer video materials instead to text content. The best proof of this is the success and rise of TikTok and other video services. Various stories, reels, clips are overflowing with advertising materials, among which only original ideas become viral. That is, in terms of video content, it is also necessary to combine originality with the usefulness factor.

• If possible, introduce your brand, service, or product yourself;
• Be brief, literate and dictate quality;
• Use one of dozens of editing programs for better quality;
• Observe the frequency of publication of materials;
• Do not violate the copyright of audio and video materials.

The Google Business platform allows you to create a company profile for free, which is automatically integrated into the map, search engine and other Google services. The importance of tools created to promote business is still underestimated in Armenia. But if you start working in this area in time, the results will not take long to come. Especially in our region, after the full operation of the Google Merchant Center tools, you seem several steps ahead of your competitors.

• The platform allows you to fill in the organization's data, addresses, contacts, descriptions.
• The information is integrated with maps and the Google search engine.
• This is useful when users nearby are looking for a specific place or service.
• If you have correctly filled in the company data, if the type of activity matches the search query, the data will be displayed at the beginning of the search results.
• Additionally, you can use the tools of publications, promotions, news. Through them, you can get traffic to the site, orders, calls.