SMM templates design

Decided to handle SMM promotion on your own? Don’t have the design skills or time to create SMM templates using AI tools? Astudio will create all the design packages your business needs with original, brand-focused solutions.

Social media marketing has a tremendous impact on businesses both globally and in Armenia, and social platforms are continuously expanding their functionality's day by day. Since SMM is a branch of digital marketing, and marketing itself is a science, let’s speak the language of numbers.

At the beginning of 2025, the number of social media users in Armenia reached 1.60 million, representing 54% of the population. Among these users, 52.1% are women, and 47.9% are men. An impressive 82% of purchases were made using mobile devices, and 93% of industry specialists reported that they plan to dedicate even more time to social media marketing. These figures demonstrate that SMM is not just a trend, it's a vital ingredient for business growth and success.

Which platforms should you use to grow your business?

There are many social media marketing platforms. Each has its own features and rules depending on your business needs and target audience.

• Facebook is one of the most popular social networks. It has a vast audience representing various age and demographic groups. The platform offers extensive advertising opportunities, including advanced targeting options.
• Instagram focuses on visual content images and videos. It is especially effective for industries such as fashion, food, travel, and lifestyle.
• LinkedIn is designed for professional networking. It's perfect for B2B marketing, the IT community, job searching, and experience sharing.
• YouTube allows users to create and share video content. In addition to entertainment purposes, in Armenia it is also used to raise brand awareness, showcase products, and publish educational materials.
• TikTok is growing rapidly and is especially effective for engaging with younger audiences.
• X (formerly Twitter) is a platform with a more serious tone that allows for the rapid distribution of short messages (tweets) and news. It is well-suited for public discussions and topics related to politics and economics.
• Pinterest is a visual search and sharing platform where users collect and share “pins”. It’s ideal for businesses related to e-commerce, home improvement, design, and hobbies.

Templates Requirements

Regardless of the platform, visual content is the cornerstone of social media marketing. It should be engaging, interesting, unique, and aligned with your brand book. Images, videos, infographics, memes, and GIFs are all types of visual content, and this diversity allows every brand to find the format that suits them best. Here are the key requirements that ensure quality and effective brand representation.

1. Quality and Optimization:  All images and videos must be high-quality, clear, and professional. Each social platform (Facebook, Instagram, LinkedIn, etc.) has its own specific dimensions for visuals. It is important to use these correctly to avoid content distortion or cropping. For example, the dimensions for Instagram Stories differ from those for the Instagram Feed.
2. Brand Consistency: Your visual content should reflect your brand’s overall style and match the brand book in terms of colors, fonts, and tone.
3. Content and Creativity: Visuals should provide value to the audience. They can go beyond simply advertising a product or service; they can educate the audience, building trust and engagement. When showcasing products, you can also work with real people and characters. This increases empathy and creates an emotional connection with customers.

Free Tools for Creating SMM Templates

There are platforms that can help you both create and download templates, making it easier to produce engaging visuals. Here are some of them:

• Canva – One of the most popular and user-friendly tools offering thousands of free templates designed specifically for various social media platforms (Instagram Stories, Facebook Posts, LinkedIn Banners, etc.).
• Adobe Express (formerly Adobe Spark) – Offers free templates and easy-to-use tools for designing graphics, videos, and animations. It provides professional-quality designs and integrates with other Adobe software.
• VistaCreate – Offers a large library of over 100,000 free design templates. You can find both static and animated content here for your SMM needs.
• Pexels / Unsplash – These sites are well-known for their free, high-quality photos and videos.
• Freepik – Provides thousands of free vector graphics, images, and Photoshop files.
• Templates.com – Specializes in templates and offers various free design solutions, including SMM templates.