AI integrations for business

Artificial Intelligence (AI) is no longer the future. It can already become a part of the everyday tool set for businesses and organizations. AI integrations for business into existing systems and processes can assist experienced employees by making their work easier, and can replace less experienced staff. AI is no longer just an innovative technology; it is an assistant that learns independently and adapts to the specific needs of a business, solving problems that previously required significant resources and time.

Today, AI integration for businesses in Armenia can be actively applied in almost all sectors of the economy. According to ChatGPT data, the most active areas are:

1. Human Resource Management (HR);
2. Customer consulting and support;
3. Big data analysis;
4. Sales, marketing, and SEO;
5. Banking and finance;
6. Healthcare and dietitian;
7. Education and science;
8. Programming.

Astudio company, as an IT company with many years of experience, is naturally interested in the possibilities of implementing AI in business. We are conducting integration experiments in the following areas:

1. HR segment: analyzing resumes and creating candidate profiles, matching them with the requirements of the position;
2. CRM, ERP systems: analyzing data and generating non-standard reports;
3. Educational portals: assisting lecturers and verifying test results;
4. E-commerce: automating the provision of online consultations.

How to use AI in business?

How to Integrate ChatGPT into business processes?

• ChatGPT can be used in areas where repetitive tasks and questions consume a lot of time. For example, automating customer support allows businesses to reduce the number of operators while simultaneously providing fast and high-quality responses.

Is it possible to use ChatGPT for communicating with customers in Armenian?

• ChatGPT writes and understands Armenian. This is an important advantage, as customers prefer to communicate in their native language. An Armenian chatbot can answer frequently asked questions, provide information about products or services, and, if it encounters a complex inquiry, direct the user to the appropriate specialist.

What problems does AI solve in marketing and SMM?

• In the fields of marketing and social media, Artificial intelligence can become an indispensable tool. It creates posts, blogs, and advertising content. AI can adapt messages for different segments, helping achieve more effective targeting. In addition, it can suggest ideas for advertising campaigns.

How to integrate ChatGPT into a corporate website or CRM?

• ChatGPT integrates into websites and CRM systems through APIs. The program assists the sales department by automating communication with customers, sending meeting reminders, and even proposing the next steps to continue a deal. This integration helps accelerate workflows and reduce the likelihood of human error.

What risks and limitations exist when using ChatGPT in business?

• Despite its advantages, ChatGPT also has limitations. At times, it may provide inaccurate answers or misinterpret a question. It is also important to remember that ChatGPT lacks emotional intelligence, cannot “make” decisions, and cannot fully replace human expertise.

How to teach ChatGPT to take into account the specific characteristics of a company?

• ChatGPT can be tailored to the needs of a specific business by providing internal documents, FAQs, and product or service descriptions. In more advanced versions, it is possible to implement custom training or fine-tuning, where the model learns directly from the company’s own content.

Is it safe to use ChatGPT?

• Security depends on the method of integration. If the enterprise version is used, the data is protected and not utilized for further model training. However, in public versions, it is generally not recommended to input confidential or personal information.

Can ChatGPT replace employees?

• In certain areas — yes. For example, in customer service and the initial stages of sales, AI can fully take over employee functions. However, it is important to understand that ChatGPT works best as an assistant: it speeds up processes but cannot replace human creativity, expertise, and decision-making abilities.